Rich Communication Services has been making headlines in the last couple of months on the back of Apple ending years of speculation and announcing they’d be adopting the messaging standard. But what exactly is RCS messaging, why is it important, and what are some of the accompanying benefits it can bring when implemented effectively?
If you’ve been asking yourself these questions without any success, then you have definitely come to the right place. In this blog post, we’re going to dive into all things Rich Communication Services so you can make an informed decision on whether it is the ideal messaging channel to use in engaging your customers. Let’s dive in!
What is RCS Messaging?
Also referred as RCS Chat, Rich Communication Services is essentially a communication protocol that enables the sending of feature-rich messages. Think of things like read receipts, seeing when someone else is typing, and the sheer ability to send videos or audio messages.
Rich Communication Services was built in 2008 by the Global System for Mobile Association to offer a slicker alternative to SMS with the potential to compete with the incoming wave of smartphone messaging apps that today are household names like Facebook Messenger and WhatsApp.
Benefits of RCS Messaging for Businesses
Now that you have a clear insight into what Rich Communication Services is and why it’s been in the news for the last couple of months, let’s look into the key benefits that make it a game-changer for enterprise businesses looking to improve their customer interactions.
For starters, it allows for better customer engagement. The ability to send dynamic, feature-rich messages makes for a more seamless, immersive and enjoyable customer experience, and the numbers back this up.
If this is not enough, the knock-on effect of better customer engagement is higher conversion rates. The more likely your customers are to open and engage with the messages you send them, the more likely they are to act, whether that’s offering feedback, confirming details, or making a purchase. No wonder Rich Communication Services is something worth considering.
